Blockchain Week 2024

How is Facilitating Crypto Adoption

Key Considerations in Navigating Cryptocurrency Adoption 

In an enlightening interview with Vakul Talwar, GM Australia and Global Head of Product for Onboarding, Trading, Commerce at, we delve into how is revolutionising the adoption of cryptocurrencies in everyday transactions and financial services.

Vakul’s journey into the crypto space began during his tenure in the payments industry, where he discovered the simplicity and efficiency of Bitcoin as a decentralised payment solution. This interest kick-started a career focused on making cryptocurrencies accessible and usable for everyone in Every Wallet.

Facilitating adoption in everyday transactions’s comprehensive end-to-end ecosystem makes cryptocurrencies accessible and usable on a daily basis. The app, with over 100 million users, allows consumers to buy, sell, and manage over 250 cryptocurrencies using credit cards, debit cards, and bank accounts. For more advanced users, the Exchange provides a robust platform for institutional investors and high-net-worth individuals.

One of the standout innovations is the Pay solution, which enables native cryptocurrency payments in various settings. “We did the world first in Adelaide oval…  you can now use the app to pay directly for your burger and chips in native cryptocurrency” says Vakul.

Consumers can also use cryptocurrencies to pay for fuel at over 440 OTR gas stations. Additionally, the prepaid Visa card allows users to spend their crypto or fiat on everyday purchases, effectively bridging the gap between digital assets and traditional financial systems.

Challenges in the adoption process


Despite these advancements, the journey has not been without challenges. While mainstream adoption is growing, the early days of any transformative technology come with a fair share of scepticism and a need for education. Says Vakul: “There is still some uncertainty… we’re a new industry and we’re really at the forefront of Web3 technology and what it can do.”
Building trust among consumers and regulators is crucial. This involves transparent and responsible product offerings and continuous efforts to educate the public and regulatory bodies about the benefits and functionalities of cryptocurrencies.


Navigating regulatory challenges

The regulatory landscape for cryptocurrencies is complex and constantly evolving. has proactively engaged with regulators globally, securing more licenses than any other crypto platform, including approvals in the US, the UK, France, and Italy

Vakul emphasises that while regulations can be challenging, they are essential for the sector’s maturation, bringing accountability and enhanced consumer protections. “We actually work with regulators globally, which is good [for clarity for our end users]” he says.’s strategy involves working closely with regulators to develop regulations that foster innovation while ensuring compliance.


Ensuring user security and trust

Consumer protection is a significant concern in the crypto space. addresses this through a combination of regulatory compliance and robust security measures. These include multi-factor authentication, anti-phishing codes, 24-hour withdrawal locks, and an account protection program that enables “Consumers to be protected by up to 250,000 US dollars,” explains Vakul.

Additionally, has established a Crypto University to educate users about blockchain technology, cryptocurrencies, and security best practices, thereby fostering a well-informed and confident user base.


    Impact on traditional banking systems


    Looking ahead, Vakul foresees a convergence between traditional banking systems and blockchain technology. This is already evident with initiatives like the Bitcoin ETF and various financial institutions adopting blockchain for internal processes. Vakul predicts that over the next five to ten years, we can expect more partnerships between traditional banks and crypto platforms, offering consumers a seamless blend of traditional and digital financial services.’s partnership with Visa is a prime example of this convergence, enabling consumers to use cryptocurrencies in a way that integrates seamlessly with existing financial infrastructure.


    Key messages for web3 businesses

    For Web3 businesses, understanding the market sentiment around cryptocurrencies is crucial. Vakul points out that the overall sentiment is positive, with significant milestones like the Bitcoin ETF contributing to mainstream acceptance. It’s important that businesses in this space focus on responsible innovation, regulatory compliance, and consumer education. By doing so, Vakul says that businesses “can build trust and drive adoption in a rapidly evolving landscape.”’s vision of bringing cryptocurrency into Every Wallet is being realised through a combination of innovative products, proactive regulatory engagement, and a strong focus on security and education. As the crypto space continues to grow, the integration of digital assets with traditional financial systems will likely become more pronounced, offering consumers greater flexibility and control over their financial lives.

    See Vakul on Day 2 of Blockchain Week 2024, where he will be sitting down to talk about mainstreaming digital assets.

    A very big thanks to for coming on board as a major sponsor for Blockchain Week 2024.